​INTERNATIONAL MARKET PREFERENCES FOR PERFUMES

The choice of perfume reflects regional aesthetics and living habits. With the diversification of the global fragrance market, consumers in different regions have significantly different preferences for fragrance notes and concentrations. At the same time, common trends have emerged.

1. Middle East Market

Prefer high concentration (Parfum), rich and intense fragrances (such as oud, amber, ambergris, musk), emphasizing a sense of luxury and longevity, with high fragrance intensity, suitable for the local climate and fragrance culture.

2. European and American Markets

Eau de parfum (EDP) and parfum still dominate the market, with a greater preference for sweet scents like vanilla and coumarin, seeking a long-lasting, deep, and rich olfactory experience.

3. Southeast Asian Markets

Due to the influence of the tropical climate and cultural habits, there is a preference for products with strong, sweet aromas (such as vanilla, mango, coconut) that have a powerful olfactory impact (unforgettable at first sniff). To meet the demand for intense fragrance, the fragrance concentration is generally between 15% and 25%.

4. Chinese Market

Prefer fresh, moderately diffused, and short-lasting EDT or EDC (such as sandalwood, green tea, white musk), emphasizing tranquility, elegance, and a natural feel. Consumers prefer subtle and understated fragrances. Showcasing the sophistication of minimalism.

5. Japanese and Korean Markets

The pursuit of a natural, non-aggressive fragrance experience often results in fragrance oil content ranging between 5% and 15%. Emphasizing a sense of philosophy and ritual, closely connected with the seasons and natural landscapes.

Based on a deep understanding of the international perfume market and in line with the core needs of global consumers for natural, fresh, and personalized scents, Wilson has launched a new series of fragrances suitable for perfumes. We have carefully selected a range of scents, from sweet and lively floral and fruity notes to warm and steady woody notes, and gentle and healing gourmand notes, covering diverse styles to precisely meet different market demands.

#Perfume

#preferences

#fragrancemarkets

#Fragrancenotes

#Cosmeticfactory

#Cosmeticsupplier

#cosmeticsmaker

#cosmeticsmanufacturer

#AEROSOLfactory #AEROSOLsupplier #AEROSOLmaker #AEROSOLmanufacturer