Participating in the 2025 International Beauty Expo

At the 2025 Guangzhou Beauty Expo, Wilson Cosmetics is coming with a major surprise. Truth be told, while these events appear to be about industry networking and business opportunities, they're actually cutthroat competitions—it's not just about products, but who truly understands the market and can best capture the audience. Our exhibition lineup will feature, but is not limited to: Shave Gel, Hydrating Mist, Sunscreen Spray, Body Fragrance Spray, Skincare Lotion Spray, Skincare Mud Mask, Hair Removal Cream, and other skincare products.

This year, we not only reconnected with familiar faces but also made unexpected gains: Walmart's Asia procurement lead approached us for a chat; a product development specialist from Japan's LOFT pulled our R&D team aside to discuss formula details; and we even stood at our booth discussing until closing time with the founder of a niche Italian brand. These connections later became the keys to unlocking our international market.

But what truly made the trip worthwhile was witnessing a genuine shift in industry trends. Previously, everyone focused solely on fragrance and longevity. That year, nearly every professional buyer asked: “Do you use eco-friendly propellants? Can your packaging be recycled?” We worked through the night to display our newly designed refillable packaging solution at the booth. By the next day, we had received sample orders from three European supermarkets.

For me, the Guangzhou Beauty Expo has never been merely about selling products; it serves as both the industry's thermometer and telescope. The “sustainability” trend we sensed that year allowed us to launch our eco-friendly line a full two years ahead of our competitors.

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