​Hair Care Spray | Ecological Trends and Diversified Demands Drive Growth

According to a report by market research firm Euromonitor International, global sales of hair care products reached $80 billion in 2024, including hair styling products and hair care products. According to consulting firm Mintel, many companies producing hair care products are following the trend by adding natural ingredients that consumers are more familiar with, such as coconut oil and honey, as well as new additives. These are particularly popular among consumers aged 18-34, reflecting the ongoing trend toward natural products

For example, Wilson Company's hair care product line. Containing Pro-V nutrient blend and high-quality ingredients, it meets the needs of hair care and styling. The product formula has been reformulated to be sulfate-free, preservative-free, dye-free, and silicone-free. It instantly adds volume to hair, leaving it lightweight and airy. It is safe for dyed and chemically treated hair. It adds volume to hair from the roots, providing moderate hold to increase hair volume without leaving a sticky residue. The unique formula delivers quick-setting results for root volume.

Looking ahead, WILson believes that catering to diverse hairstyles is also a promising area for growth. E-commerce and virtual experiences will continue to serve both young and older consumers. Additionally, consumers' growing ecological awareness will naturally lead to more sustainable and earth-friendly products. If brands can collaborate with institutions and organizations committed to improving the environment, they are likely to perform well.

#Hair Care Market

#Market Research Report

#Natural Ingredients

#Sulfate-Free

#Styling Products

#Hair Care