104% high tariffs: How to break through the deadlock for Chinese beauty exports

In 2025, the U.S. government will impose "reciprocal" tariffs on global trading partners. Among them, the "reciprocal" tariff rate to China has reached 34%. At the same time, trade protection measures such as the tax exemption policy for small parcels below $800 will be abolished. In addition, in February, the United States has already imposed tariffs on China twice, a total of 104%, and the country with the highest tax rate is the first.

Trump's tariff policy has triggered a global industrial chain shock. Dozens of countries, including Canada and the European Union, have said they will take reciprocal retaliatory measures, significantly escalating the risk of a global trade war. China announced countermeasures within 36 hours, including a 34% tariff on all US imports. At present, the current situation of China's beauty cosmetics and toiletries industry is: On the one hand, the core raw materials and technology still rely on imports; On the other hand, it is expected to realize internationalization and globalization through export (going to sea).

Wilson noted that under the impact of tariffs, China's cosmetics industry is in a dual dilemma of import and export (going to sea), and companies will face multiple challenges such as rising costs, compliance pressures, and market shifts. Under the high pressure of 104% tariff, how China's beauty makeup will break the sea becomes the key.