Global Production of Aerosols and Wilson's Strategy Adjustment

2024 global total output of aerosols exceeded 155 billion cans, with European production ranking first globally. Total output slightly decreased compared to last year, to approximately 52.88 billion cans, with over 55% of European aerosol production coming from the UK, Germany, and France. In addition, Italy, the Netherlands, and Spain, these main aerosol-producing countries, collectively produced over 40 billion cans of aerosols in 2024.

The United States ranks second in the world in aerosol production, with a total production of approximately 3.752 billion cans. China's aerosol production ranks third in the world, according to the latest statistics of the aerosol Professional Committee of the China Packaging Federation, the annual production of China's aerosol in 2024 is about 2.475 billion cans. Brazil ranks fourth in the world in aerosol production, with a total production of about 1.202 billion cans, and Argentina ranks fifth in total production of 864 million cans.

Based on this data, Wilson also adjusted its global promotion strategy for 2025

European and American market: Production mainly focuses on eco-compliance and high-end formulas, adhering to CFC/VOC-free formulas that comply with EPA, REACH, and other environmental regulations.

Promote Recyclable Aluminum Cans + Biobased Propellants, Align with Enterprise Procurement Needs, Target Niche Categories: Car Interior Cleaner (USA), Organic Insect Spray (Nordic), Aromatherapy Healing Spray (High-end Hotels)，Southeast Asia/South Asia with Category Innovation + Religious Cultural Fusion

Key selling points: Developing small-sized portable packs, adding natural herbal ingredients to capture the Indonesian and Malaysian markets, providing end-to-end support from formula adjustment, certification to marketing materials to reduce customer trial costs.