2024-11-04
According to market data, the size of China's efficacy skin care market has reached 30.8 billion yuan in 2021, and is expected to increase to 175.7 billion yuan in 2025, with great potential for development. With the advancement of consumers' skin care cognition, effective skin care is developing in the direction of refinement, anti-aging, whitening, repair, soothing, and acne are the five most concerned effects, and have become the "must-have" of major skin care brands. On the other hand, with consumers' pursuit of natural, safety and efficacy, plant resources with Chinese characteristics, which are dominated by Chinese ingredients, have become the effective raw materials sought after by beauty brands, and are also the hot spots pursued by ingredients.
This means that for the brand, the foundry that can meet the following three points will be like a tiger's wings: first, it has a rich raw material library, especially in the Chinese ingredients; Second, the market reaction speed is fast, can be keen insight into the efficiency trend; Third, it has core research and development strength to create differentiated competitiveness.
"Effective skin care customization expert" Wilson Cosmetics Co., Ltd. is just a typical representative of the three - with scientific and technological innovation as the cornerstone, relying on the advantages of the parent company, combined with market trends, tailored for the brand with professional, exclusive, effective custom raw materials, covering but not limited to exclusive ingredients, to help the brand break through. Products, mainly ODM products, around the core raw materials, aerosol, beauty, personalized products, head/body care and modeling series of seven exhibition areas, rich categories, can meet the needs of different customers. - Since its establishment, Wilson has been constantly innovating and developing effective products according to market demand, empowering the brand with scientific and technological innovation.